Creator Loren Bouchard said Bob's Burgers came about because Fox's animation brand centers mostly on family, but he also wanted to dabble in workplace comedy. In his original concept, the family were cannibals, but Fox executives convinced him to drop that aspect of the series. However, the idea was referenced in the pilot episode when Louise spreads a rumor that the burgers were made of humans. Speaking of the show, President of 20th Television Animation, Marci Proietto said Bouchard had created a show that was funny but had heart. That, along with the likeable characters contributed to the show's success, referring to it as, "electric." The series has generally been viewed as a spiritual successor to King of the Hill, which carried less emphasis on shock comedy and focused more on character-driven humor. Bob's Burgers executive producer Jim Dauterive worked on King of the Hill for nearly its entire run.
The setting of the series is officially unnamed, though the town is referred informally among staff writers as "Seymour's Bay". Though informal, the name has appeared during the series: Bob is seen reading a newspaper titled "Seymour's Bay Times" in the season 11 episode "Y Tu Tina También". Series creator Loren Bouchard said early on that the series' location was an indeterminate Northeastern United States shore town (calling the setting a "semi-Springfield"), saying he drew inspiration from several areas (including San Francisco, whose Victorian architecture is mimicked on some of the buildings) for the town's physical appearance. As the series has proceeded, viewers and critics alike have come to a conclusion that the unnamed town is actually in southern New Jersey. The first such episode where the connection is at least attempted is the season three episode "It Snakes a Village,". Additional examples include character Tammy Larsen, who has a phone number with the area code 201, which belongs to the state (although not to the Jersey Shore area). An episode of Archer that featured a crossover between the two series has also furthered the narrative: in the episode "Fugue and Riffs," Sterling Archer is discovered to have been "flipping burgers at the Shore" for several weeks due to a case of amnesia where he believes he is Bob Belcher (Archer and Belcher are both voiced by H. Jon Benjamin).
Every episode features one or more "Today's Special" burgers on a chalkboard on the wall behind the counter. The name of the special is usually a play on words that indicates what comes on the burger (ex.: "It's Fun to Eat at the rYe M C A Burger": Comes with Rye, Mustard, Cheese, and Avocado). Other "Special" burgers are also mentioned by the family without being written on their chalkboard. The joke is often that the play on words is overly complex or obscure, or simply a bad pun.
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Bob's Burgers follows a third-generation restaurateur, Bob, as he runs Bob's Burgers with the help of his wife and their three kids. Bob and his quirky family have big ideas about burgers, but fall short on service and sophistication. Despite the greasy counters, lousy location and a dearth of customers, Bob and his family are determined to make Bob's Burgers "grand re-re-re-opening" a success. 041b061a72